A deep history of research experience

Our collective experience has taken us on research adventures ranging from single pulse-point surveys to multi-year longitudinal projects.  Our careers began with the rigor of academia and grew through our business and category projects, allowing us to see our research transform seamlessly into action and results.  Right Brain Discovery as a brand may be new, but our experience has the breadth and depth you'd expect from a seasoned research team.

The principals of Right Brain Discovery have worked together on research for close to four years, honing their balance of design, implementation, and analysis to a fine art.  Together, they've developed online data collection portals, executed national multi-stage research endeavors, created a network of nationwide advisors to call on when projects warrant specialty or insider expertise, and delivered consistently exceptional and actionable results to clients in a variety of categories.  And so, we are Right Brain Discovery, a new brand for an established team.  

Our experience may have been executed under various brands and settings, yet the projects were of our design, execution, and analysis.  We pride ourselves on dedication to getting the answers to tough questions, using unique approaches, and producing phenomenal results.  We peel back the layers of understanding and get to the heart of consumer psychology.

Click below to see a summary or two about our experience in any of the following areas.

  • Market Behaviors & Motivations

    Sometimes what you most need is to understand how a population thinks and acts, what motivates their behaviors, and the key aspects of a product or subgroups culture.

     

     

  • Business-to-Business

    Distributors and professional service providers face unique challenges when working to build efficiencies into their understanding and alignment with the needs of retailers.

  • Branding & Employee Perceptions

    Beyond the image you intend to convey via your branding plan are the two audiences which determine your success:  the public and your employees.

     

  • Program/Training

    Making sure your programs strongly resonate with the needs of employees and customers helps to ensure keen participation and education.

     

     

  • Campaign Specific

    Many times a specific challenge or question is the focus of our research.  One of our specialties is revealing targeted answers to tough questions.

     

  • Consumer Focused

    A grab-bag of highlights as many of the questions we receive surround creating a better understanding of how consumers across categories think and feel. 

     

  • Secondary

    For some projects a secondary review of existing data and fresh reporting are all that is necessary to give answers to the questions which are being asked.