Simply put, everything we do at Right Brain Discovery is centered on getting to the motivations that drive human behavior. To get there, we employ a variety of methodologies, each carefully selected to align with the specific needs of your project. While every project is unique, we do have a series of tools and beliefs which will give you some insight into how we approach new challenges.
Academic Depth with Business Grounding
One of the aspects that drives us is an innate curiosity about how humans interact and make decisions. Our backgrounds are in psychology and communication and the lessons these fields have proven serve as a foundation upon which we build our approach. 
We know that years of research have proven certain truths about how humans communicate, socialize, and make decisions.
Consider, for example, how we breakdown the way in which relationships and expectations are formed:
- From birth, humans have an innate need to connect with others, we need social interaction*
The Triad of Meaning Formation-The Foundation of Brand and Message Perceptions**As we grow, we form identities based upon our experiences and interpretations of those experiences*- Each new experience adds to our bank of knowledge about what others expect from us*
- We come to associate objects, words, and brands with meanings in our memory banks, forming a triad of connections regarding perceptions**
- In addition to our need to fit in socially, we also have a need to maintain a unique sense of self*
- Our sense of self and need to fit in socially constantly work to find balance*
- When we enter interactions with others we bring with us the history of our relationship, our needs for self identity, lessons about what our culture expects from us, and details about that specific situation, These four aspects always mix to determine what we will say and how we will interpret what is said to us.+
- We pick up relationships and communication at the last point where we recall leaving them+
- Think about occasions when you run into an old college or high school friend you haven't seen in years. Chances are that you start by asking about things you recall about them--their parents, family, career, dreams
- The easiest way to think about this is to picture communication situations (like conversations) as a tennis match in which each move that one 'player' or participant makes influences how the other player must react to keep the ball volleying
Our research therefore focuses on revealing what people's communicative expectations are, how they communicate, and what they expect from an interaction. The key to advancing knowledge and communication lies in understanding what is going on in the volley of communication between you and your employees or customers. Our interviews focus on your category, business, or key issue under examination, allowing you to take our insights and weave them into your communication and planning for maximum impact and resonance.
The Kinds of Questions We Answer Include
Not an exhaustive list by far, the following questions will give you a feel for the types of queries which we've tackled in the past. The short and sweet of it is: if you want to know more about what customers or employees are thinking, our research can get you targeted and actionable answers.
- Why are my consumers behaving differently?
- What is driving my consumer's decision to buy in my category?
- How can I create more effective messages for my customers and employees?
- How do I gain attention from potential customers?
- What do current customers think about my brand and category?
- What motivates my customers and employees?
- How can I improve an existing training program?
- What is the potential for expansion of my brand to a new market?
- How is a new market different from my existing market?
- Are my employees satisfied and how do I improve satisfaction and effectiveness?
- How do customers perceive their interactions with my company/brand?
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* Mead, G.H., Mind, Self, and Society, University of Chicago, Chicago, 1934.
+ Pearce, W. B. and Cronen, V. E., Communication, Action, and Meaning: The Creation of Social Realities, Praeger, New York, 1980.
** Ogden, C.K. and Richards, I.A., The Meaning of Meaning, Harcourt, Brace, and World, New York, 1946.
